About

The Neo Brand

About NEO Brand

Founder: Farah Washington — creative director, entrepreneur, and storyteller based in Los Angeles, CA.

Established for the bold, designed for the awakened.
NEO Brand isn’t just streetwear — it’s a statement. It was born from the idea that your energy introduces you before you do. Every design carries the pulse of individuality, confidence, and transformation.

As a creator navigating both business and motherhood, Farah built NEO Brand to merge fashion, art, and emotion. Each drop reflects the phases of reinvention — from Soft Life Energy to Dark Siren Mode. Our pieces are wearable stories: minimal yet cinematic, infused with glitch, chrome, and noir influences that mirror life’s duality — light and shadow, softness and power.

The Vision

NEO Brand represents “New Energy Only.”
It’s for those who rewrite their narrative, step out of survival mode, and create a life that feels as good as it looks. Every collection is intentionally designed to empower your main-character energy — whether you’re in motion, healing, or ascending.

The Aesthetic

Inspired by digital art, astrology, and cinematic culture, NEO Brand merges streetwear with storytelling. Signature elements include crescent moons, barcodes, dice, and glitch overlays — each symbol representing a code within the Neo Noir universe. Our visuals and fabrics explore transformation, frequency, and identity.

Our Mission

To fuse fashion with frequency — building a community that embodies style, self-expression, and soft power.
We’re here for the creators, lovers, and dreamers who don’t just wear clothes — they embody a story.

Connect

based in los Angeles, CA
📩 business@neobrandshop.com
🖤 Follow @the_neo_brand on Instagram & TikTok